ALEKS KOCEV
Creative Director & Brand Consultant
with over 13 years of experience telling stories and shaping creative for some of the biggest and smallest brands in the world.
LA KINGS
As the Creative Director for a major NHL team, I spearhead internal Creative and Video Production teams, delivering innovative campaigns across broadcast, digital, and OOH platforms. Collaborating with a large team of content creators, I provide creative direction for over 82 games a year, and over 1700 creative projects a season.
My responsibilities extend to overseeing Creative direction for Global Partnerships. Producing high-engagement content for partners such as CHLA, Mercury Insurance, Warrior, Delta, Geico, and more.
During my time at First Lite, I took on the role of driving and creatively leading all conversion-based content initiatives across the organization for a top direct-to-consumer (D2C) hunting brand. From overseeing tentpole campaigns to orchestrating the launch of our new venture into Waterfowl, I implemented a comprehensive and entirely new content strategy, fundamentally reshaping our approach to content creation within the organization.
FIRST LITE
COMMERCIAL CLIENTS
It’s been a wild experience working on multiple campaigns for NOS. Our focus has consistently centered around amplifying themes of speed, power, and aggression, aligning closely with the excitement of racing. The emphasis on bold colors and vibrant lights has proven to be a distinct and effective differentiator, ensuring our content not only pops but also stands out prominently in various activations.
NOS ENERGY
Samsung entrusted me with the latest campaign for their Chromebook. The concept revolves around the duality of this versatile device, seamlessly transitioning between the functionality of a computer and the portability of a book. The narrative unfolds through the lens of a college student, inviting viewers into her world as she harnesses the power of the tablet.
SAMSUNG
Leading a comprehensive omnichannel campaign for the City of Los Angeles. The central message: LA is for everyone. The essence of the campaign rested in celebrating the diverse tapestry of the city, showcasing the nearly 14 million inhabitants of LA County in all their richness and variety.
LA TOURISM
I collaborated with EVO Films on crafting the campaign for the MLS App. Leveraging vibrant hues inspired by the distinctive colors of each MLS club, our goal was to create a visually captivating experience. The campaign showcased bold paint splatters and spray paint, embodying the dynamic spirit of soccer and ensuring a memorable impact.
MAJOR LEAGUE SOCCOR
ONNIT
During my time at Onnit, it was a thrilling period of growth and creativity. My role involved spearheading content creation for the brand's outdoor niche, aiming to generate interest for a Direct-to-Consumer supplement company in a unique market. Although promoting such a concept seemed unconventional, it taught me invaluable lessons in resourcefulness and maximizing the impact of talent and content within budget constraints.