/* alekskocev.com — v4 "Charcoal" (Option B)
   Ground: warm charcoal. Type: Pragmatica Extended Bold (display) + Courier Std (body) via Adobe Fonts,
   with Archivo Expanded + Courier Prime as fallbacks. Accent: gold. No scrims or gradients over imagery;
   type sits in real negative space or in its own solid block. */

:root{
  --ground:#1E1E1C;
  --ground-2:#2A2A27;
  --rule:#4B4B46;
  --ink:#F7F6F3;
  --muted:#C9C6BE;
  --gold:#D4AF37;
  --gold-hi:#E2C25A;
  --cream:#F7F6F3;
  --charcoal-text:#1E1E1C;
  --display:'pragmatica-extended','Archivo',system-ui,sans-serif;
  --body:'courier-std','Courier Prime','Courier New',monospace;
  --nav:'aktiv-grotesk','Archivo',system-ui,sans-serif;
  --gutter:clamp(16px,2.8vw,40px);
  --maxw:1440px;
}
*{box-sizing:border-box}
html{background:var(--ground);color:var(--ink);-webkit-font-smoothing:antialiased;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;font-family:var(--body);font-size:16px;line-height:1.55;background:var(--ground);color:var(--ink)}
img,video{display:block;max-width:100%}
a{color:var(--ink);text-decoration:none}
a:hover,a:focus-visible{color:var(--gold-hi)}
a:focus-visible,button:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
button{font:inherit;cursor:pointer}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

.wrap{width:100%;max-width:var(--maxw);margin:0 auto}
.pad{padding-left:var(--gutter);padding-right:var(--gutter)}

/* Display type */
.display{font-family:var(--display);font-weight:700;font-stretch:125%;letter-spacing:-0.06em;line-height:0.92;text-transform:uppercase;color:var(--ink);margin:0}
.display--xl{font-size:clamp(54px,9.1vw,132px);letter-spacing:-0.07em;line-height:0.9}
.display--l{font-size:clamp(40px,6.4vw,96px);letter-spacing:-0.07em}
.display--m{font-size:clamp(28px,3.2vw,46px);letter-spacing:-0.05em;line-height:1}
.display--s{font-size:clamp(20px,2.2vw,28px);letter-spacing:-0.045em;line-height:1.1}
.display--xs{font-size:17px;letter-spacing:-0.04em;line-height:1.15}
.eyebrow{font-size:12px;letter-spacing:0.08em;text-transform:uppercase;color:var(--muted)}
.muted{color:var(--muted)}
.gold{color:var(--gold)}
.link{text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1px}
.rule-top{border-top:1px solid var(--rule)}
.rule-bottom{border-bottom:1px solid var(--rule)}

/* Nav */
.nav{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 32px;padding:22px var(--gutter);position:relative;z-index:5}
.nav__brand{font-family:var(--nav);font-weight:500;font-size:15px;letter-spacing:0.1em;text-transform:uppercase;font-stretch:100%}
.nav__links{display:flex;flex-wrap:wrap;gap:14px 26px;align-items:center;margin:0;padding:0;list-style:none}
.nav__links a{font-family:var(--nav);font-weight:400;font-size:14px;letter-spacing:0.08em;text-transform:uppercase;font-stretch:100%}
.nav__links a[aria-current="page"]{text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px}
.nav__sep{width:1px;height:14px;background:var(--ink);opacity:.5;display:inline-block}

/* Pills (type in its own solid block, never on the image) */
.pills{position:absolute;left:0;bottom:0;display:flex;flex-wrap:wrap;z-index:2}
.pill{margin:0;border:0;font-family:var(--body);font-size:15px;letter-spacing:0.04em;text-transform:uppercase;padding:15px 20px;line-height:1;display:inline-flex;align-items:center;gap:10px}
.pill--gold{background:var(--gold);color:var(--charcoal-text)}
.pill--gold:hover{background:var(--gold-hi);color:var(--charcoal-text)}
.pill--dark{background:var(--ground);color:var(--ink)}
.pill--cream{background:var(--cream);color:var(--charcoal-text)}
.pill--label{cursor:default}

/* Hero */
.hero{position:relative;width:100%;aspect-ratio:21/9;background:var(--ground-2);overflow:hidden}
@media (max-width:720px){.hero{aspect-ratio:16/9}}
.hero video,.hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero__tag{position:absolute;right:0;top:0;max-width:min(100%,28rem);background:var(--ground);color:var(--ink);font-size:12px;letter-spacing:0.08em;text-transform:uppercase;padding:10px 16px;z-index:2;line-height:1.4;text-align:right}

.intro{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:24px 64px;padding:clamp(28px,3.2vw,48px) var(--gutter)}
.intro h1{flex:1 1 640px;min-width:0}
.intro__aside{flex:0 1 440px;min-width:260px;display:flex;flex-direction:column;gap:14px}
.intro__aside h2{text-transform:none;letter-spacing:-0.03em;line-height:1.15}
.intro__aside p{margin:0;color:var(--muted);font-size:15px}
.intro__body{flex:1 1 100%;max-width:68ch;display:flex;flex-direction:column;gap:14px}
.intro__body p{margin:0;font-size:16px;line-height:1.55}
.lede{margin:0 0 24px;max-width:68ch;font-size:16px;line-height:1.55}
.previously{margin:28px 0 0;max-width:900px;font-size:15px;color:var(--muted);line-height:1.55}
.previously .eyebrow{display:block;margin-bottom:8px}

/* Section heads */
.sec{padding:0 var(--gutter) clamp(48px,5vw,80px)}
.sec__head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:12px 24px;border-top:1px solid var(--rule);padding-top:18px;margin-bottom:24px}
.sec__head p{margin:0;font-size:14px;color:var(--muted)}

/* Film grid */
.grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px 24px}
@media (max-width:1024px){.grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.grid{grid-template-columns:1fr}}
.card{display:flex;flex-direction:column;gap:12px;color:var(--ink)}
.card__media{position:relative;aspect-ratio:16/9;background:var(--ground-2);overflow:hidden}
.card__media img{width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.card:hover .card__media img{transform:scale(1.02)}
.card__media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .3s}
.card.is-previewing .card__media video{opacity:1}
.card__num{position:absolute;left:0;top:0;background:var(--ground);color:var(--ink);font-size:11px;letter-spacing:.08em;padding:7px 10px}
.card__title{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:17px;letter-spacing:-0.04em;text-transform:uppercase;color:var(--ink);line-height:1.15}
.card:hover .card__title{color:var(--gold-hi)}
.card__meta{font-size:13px;color:var(--muted)}

/* Index rows (creative direction) */
.rows{display:flex;flex-direction:column}
.row{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 32px;padding:22px 0;border-bottom:1px solid var(--rule);color:var(--ink)}
.row__num{flex:0 0 48px;font-size:14px;color:var(--muted)}
.row__name{flex:1 1 320px;min-width:0;font-family:var(--display);font-weight:700;font-stretch:125%;font-size:clamp(24px,2.6vw,38px);letter-spacing:-0.05em;line-height:1;text-transform:uppercase}
.row:hover .row__name{color:var(--gold-hi)}
.row__blurb{flex:1 1 360px;min-width:0;font-size:15px;color:var(--muted)}
.row__cta{flex:0 0 auto;font-size:13px;text-transform:uppercase;letter-spacing:.04em}

/* Logo strip */
.logos{display:flex;flex-wrap:wrap;gap:30px 52px;align-items:center;padding:36px 0 0;opacity:.92}
.logos img{height:34px;width:auto;max-width:190px;object-fit:contain}
.logos img[alt*='apple'],.logos img[alt*='islanders'],.logos img[alt*='mls'],.logos img[alt*='la kings'],.logos img[alt*='first lite']{height:56px}
.logos img[alt*='saatchi'],.logos img[alt*='toyota'],.logos img[alt*='imageworks']{height:26px}

/* Contact */
.contact{display:flex;flex-wrap:wrap;gap:24px 64px;align-items:flex-end;justify-content:space-between;border-top:1px solid var(--rule);padding-top:28px}
.contact p{margin:0;max-width:640px;color:var(--muted)}
.contact__links{display:flex;flex-direction:column;gap:12px;align-items:flex-start;font-size:17px}

/* Footer */
.footer{display:flex;flex-wrap:wrap;gap:28px 80px;justify-content:space-between;align-items:flex-end;padding:40px var(--gutter);border-top:1px solid var(--rule)}
.footer__cols{display:flex;flex-wrap:wrap;gap:28px 80px}
.footer__col{display:flex;flex-direction:column;gap:8px;font-size:14px}
.footer__col a{text-transform:uppercase;letter-spacing:.04em}
.footer__mark{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:clamp(28px,4vw,56px);letter-spacing:-0.06em;line-height:1;text-transform:uppercase}
.footer__fine{width:100%;font-size:12px;color:var(--muted);letter-spacing:.04em;text-transform:uppercase}

/* Work page */
.work-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:12px 32px;padding:clamp(20px,2.2vw,32px) var(--gutter) 18px}
.player{position:relative;width:100%;aspect-ratio:16/9;background:var(--ground-2);overflow:hidden}
.player video,.player img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.player.is-playing .player__poster,.player.is-playing .pills{display:none}
.player__poster{cursor:pointer}
.credits{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px 20px;font-size:15px;align-content:start;border-top:1px solid var(--rule);padding-top:16px;margin:0}
.credits dt{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:12px;letter-spacing:-0.02em;text-transform:uppercase;color:var(--ink)}
.credits dd{margin:0;color:var(--muted)}
.split{display:flex;flex-wrap:wrap;gap:32px 64px;padding:clamp(28px,3.2vw,48px) var(--gutter) clamp(48px,5vw,80px)}
.split__main{flex:1 1 520px;min-width:0;max-width:760px}
.split__aside{flex:0 1 360px;min-width:260px}
.split__main p{margin:0 0 14px;color:var(--muted)}
.next{display:flex;flex-wrap:wrap;align-items:center;gap:20px 40px;border-top:1px solid var(--rule);padding-top:24px;color:var(--ink)}
.next__media{flex:0 0 280px;max-width:100%;aspect-ratio:16/9;background:var(--ground-2);overflow:hidden}
.next__media img{width:100%;height:100%;object-fit:cover}
.next__body{display:flex;flex-direction:column;gap:8px;flex:1 1 320px;min-width:0}

/* Case-study pages */
.case-meta{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px 20px;font-size:14px;flex:0 1 420px;min-width:260px;align-content:end;margin:0}
.case-meta dt{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:12px;letter-spacing:-0.02em;text-transform:uppercase}
.case-meta dd{margin:0;color:var(--muted)}
.statement{display:flex;flex-wrap:wrap;gap:32px 64px;padding:clamp(28px,3.2vw,48px) var(--gutter) clamp(40px,4vw,64px)}
.statement h2{flex:1 1 440px;min-width:0;max-width:640px;font-family:var(--display);font-weight:700;font-stretch:125%;font-size:clamp(26px,2.6vw,38px);line-height:1.05;letter-spacing:-0.05em;margin:0}
.statement div{flex:1 1 440px;min-width:0;max-width:620px;display:flex;flex-direction:column;gap:14px}
.statement p{margin:0;color:var(--muted)}
.gallery{display:flex;flex-wrap:wrap;gap:24px;align-items:flex-start}
.gallery figure{margin:0;flex:1 1 300px;min-width:0}
.gallery figure.wide{flex:1 1 440px}
.gallery figure.tall{flex:0 1 220px;min-width:160px}
.gallery img{width:100%;height:auto;background:var(--ground-2)}
.gallery .r169{aspect-ratio:16/9;object-fit:cover}
.gallery .r45{aspect-ratio:4/5;object-fit:cover}
.gallery .r11{aspect-ratio:1/1;object-fit:cover}
.gallery .r916{aspect-ratio:9/16;object-fit:cover}
.gallery figcaption{margin:10px 0 0;font-size:13px;color:var(--muted)}
.masonry{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
@media (max-width:900px){.masonry{grid-template-columns:repeat(2,minmax(0,1fr))}}
.masonry img{width:100%;aspect-ratio:4/5;object-fit:cover;background:var(--ground-2)}
.masonry.square img{aspect-ratio:1/1}
.cols{display:flex;flex-wrap:wrap;gap:24px 64px;margin-top:32px}
.cols>*{flex:1 1 400px;min-width:0;max-width:600px}
.cols h3{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:clamp(17px,1.5vw,21px);letter-spacing:-0.04em;text-transform:uppercase;margin:0 0 10px}
.cols p{margin:0;color:var(--muted)}
.bullets{margin:28px 0 0;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:10px 32px;font-size:15px;color:var(--muted);max-width:1100px}

/* About */
.about{display:flex;flex-wrap:wrap;gap:40px 80px;padding:clamp(28px,3.2vw,48px) var(--gutter) clamp(48px,5vw,80px)}
.about__left{flex:1 1 360px;min-width:0;display:flex;flex-direction:column;gap:32px}
.about__block{display:flex;flex-direction:column;gap:10px;border-top:1px solid var(--rule);padding-top:16px;max-width:420px;font-size:15px;color:var(--muted)}
.about__block strong{font-family:var(--display);font-weight:700;font-stretch:125%;font-size:13px;letter-spacing:-0.03em;text-transform:uppercase;color:var(--ink)}
.about__bio{flex:1 1 520px;min-width:0;max-width:720px;display:flex;flex-direction:column;gap:18px;font-family:var(--display);font-weight:700;font-stretch:125%;font-size:clamp(18px,1.6vw,23px);line-height:1.3;letter-spacing:-0.04em}
.about__bio p{margin:0}
.about__bio .closer{font-family:var(--body);font-weight:400;font-size:16px;letter-spacing:0;line-height:1.5;color:var(--muted)}

/* Modal (reel / film) */
.modal{position:fixed;inset:0;background:var(--ground);z-index:50;display:none;flex-direction:column}
.modal[open]{display:flex}
.modal__bar{display:flex;justify-content:space-between;align-items:center;padding:14px var(--gutter);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.modal__close{background:var(--cream);color:var(--charcoal-text);border:0;padding:10px 14px;font-family:var(--body);font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.modal__stage{flex:1;display:flex;align-items:center;justify-content:center;padding:0 var(--gutter) var(--gutter)}
.modal__stage video{width:100%;max-height:100%;aspect-ratio:16/9;background:#000}

/* Utilities */
.hide-sm{display:initial}
@media (max-width:600px){.hide-sm{display:none}}