Maui & Sons
Brand Hero

A VW bus, a boombox and the Malibu coast, cut to feel like a summer memory instead of an ad.

Maui & Sons asked for a brand film that could carry CTV and paid social through the summer. I built it around a VW bus, a boombox and the Malibu coast, with kids, boards and summer light. We cut it to feel like a memory rather than an ad, in 16:9, 1:1 and 9:16.