Aleks Kocev
← Creative direction

Commercial
& Photo

Agency and client-side work: directed spots, campaign photography and OOH for Discover LA, Tommy Hilfiger, Samsung, NOS Energy, the MLS and Onnit.

Discover Los Angeles

Director · "LA ♥ Malaika" · Tourism spot · DTLA

Discover LA spot — Malaika Arora in a yellow jacket at a rooftop pool
LA ♥ Malaika · Tourism spot · DTLA
LA loves Malaika title card
Title card
Mural-covered street corner in Los Angeles
Opening frame
LA Tourism OOH — 'LA is for everyone' billboard
Omnichannel OOH — "LA is for everyone"

An omnichannel campaign for the City of Los Angeles with one message: LA is for everyone. We celebrated the nearly 14 million people of LA County in all their variety, from international spots shot in Korea and India to a DTLA film with Malaika Arora.

Tommy Hilfiger Adaptive

Documentary · behind the scenes

Tommy Adaptive BTS — a young girl in an emoji sweater laughs on set
The talent. Watch the film
Director on set with headset
On set — "See, I can hear a smile now."
Interview on Venice beach
The clothes — adaptive fashion, made with the people who wear it

NOS Energy

Photography & content · multiple campaigns

NOS Energy campaign photograph
NOS Energy campaign photograph
NOS Energy can
NOS Energy neon
NOS Energy truck

Speed, power and aggression, aligned with the excitement of racing. Bold color and vibrant light became the differentiator — content that pops and stands out across activations.

Samsung Chromebook

Campaign · OOH subway takeover

Samsung Chromebook OOH square
Samsung Chromebook OOH square
Samsung Chromebook OOH square
Samsung Chromebook subway poster
Samsung Chromebook subway poster

The duality of a versatile device — a computer and a book — told through a college student's world as she puts the tablet to work.

The MLS

MLS App campaign · with EVO Films

MLS App campaign — paint splatter portraitMLS App campaignMLS App campaignMLS App campaignMLS App campaignMLS App campaignMLS App campaignMLS App campaign

Vibrant hues pulled from each club's colors, bold paint splatter and spray paint — the dynamic spirit of soccer, built to be remembered.

Onnit & commercial photography

Content lead, outdoor · Full Throttle · Apple · more

Onnit outdoor contentOnnit outdoor contentOnnit outdoor contentCommercial photographyCommercial photographyCommercial photographyCommercial photographyCommercial photography

At Onnit I led content for the brand's outdoor niche — selling a D2C supplement company into a market nobody had tried. It taught me resourcefulness: maximum impact from talent and content inside a real budget.