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Discover Los Angeles
LA ♥ Malaika

07 / 10

Discover Los Angeles, LA ♥ Malaika still
Tourism spot · DTLA

LA is for everyone, told through one day in the city with Malaika Arora.

The City of Los Angeles ran an omnichannel campaign with one message, LA is for everyone, with spots shot in Korea, India and LA. I directed this spot, which follows Malaika Arora through DTLA: murals, markets, rooftops and the light at the end of the day.

→ See the Commercial & Photo case study

Client
Discover Los Angeles
Director
Aleks Kocev
Format
Tourism spot · international and domestic cutdowns