← Back to work
Discover Los Angeles
Discover Los Angeles
LA ♥ Malaika
07 / 10
Tourism spot · DTLA
LA is for everyone, told through one day in the city with Malaika Arora.
The City of Los Angeles ran an omnichannel campaign with one message, LA is for everyone, with spots shot in Korea, India and LA. I directed this spot, which follows Malaika Arora through DTLA: murals, markets, rooftops and the light at the end of the day.
- Client
- Discover Los Angeles
- Director
- Aleks Kocev
- Format
- Tourism spot · international and domestic cutdowns

Next →Tommy Hilfiger · Adaptive · Behind the ScenesDocumentary · behind the scenes