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LA Kings
Start a Fight

05 / 10

LA Kings, Start a Fight still
In arena intro

The intro that opens the building, 82 nights a year.

Walking into a Kings game should hit you in two places, the heart and the back of the neck. Start a Fight is the in arena intro that opens the building. It's aggressive and LA born, drawing on the Chevy era and the 23 to 24 look.

→ See the LA Kings case study

Client
LA Kings
Role
Creative Director & Director
Format
In arena intro